BRANDED CONSUMABLES IN PRACTICE
HYPH APP LAUNCH
Chez STHLM delivered the food and beverage experience for HYPH’s private app launch on Strandvägen in Stockholm, working with agency Hoss. The evening combined a two-course dinner, bespoke cocktails, service personnel and branded macarons produced by a specialist supplier, with presentation shaped around the brief for photographable food and drinks.
THE BRIEF
A launch expressed through food and drinks
The brief for HYPH’s app launch centred on food and drinks that would photograph well and suit the evening’s social media focus. Working with agency Hoss, Chez STHLM developed the food and beverage concept for a private dinner on Strandvägen, attended by singers, influencers and media.
We brought together a two-course menu, bespoke cocktails and specialist-produced branded macarons, with service personnel and a bartender delivering the hospitality throughout the evening.
SERVICE
Branded Consumables
CUISINE
Media friendly menu
SERVICE ELEMENTS
Two-course dinner, bespoke cocktails, branded macarons and media-experienced service personnel
ENVIRONMENT
Bespoke flavours and branded details for the HYPH launch
MEDIA-EXPERIENCED SERVICE PERSONNEL
Chez STHLM provided media-experienced service personnel and a bartender for HYPH’s private app launch. With photographers, written media and guests sharing the evening on social channels, the team worked in a setting where service was also part of the visual experience.
Our personnel served the two-course dinner and after-dinner refreshments, while the bartender brought a theatrical element to the bespoke cocktails. Working within the private apartment, the team supported the evening’s hospitality while remaining comfortable with the attention of cameras and guests.
BRANDED MACARONS
Chez STHLM coordinated branded macarons for HYPH’s app launch, bringing a distinctive brand detail into the evening’s food and beverage offering. Produced by a specialist supplier, the macarons complemented the brief for photographable food and drinks suited to social media.
Served separately with after-dinner drinks, the HYPH-branded macarons extended the brand’s presence beyond the dinner table. We incorporated them into the wider hospitality experience, alongside the two-course menu and bespoke cocktails.
MEDIA-FRIENDLY FOOD AND BEVERAGE
Chez STHLM developed the food and beverage concept around HYPH’s brief for a launch that would photograph well. Working with agency Hoss, we created a two-course dinner of cod loin with potato croquettes, followed by a rhubarb tartlet with pistachio, with presentation considered for both the table and the camera.
Bespoke cocktails extended that approach into the drinks service, with the bartender adding a theatrical element to their presentation. With professional photographers and guests capturing the evening, the food and drinks formed part of the launch’s visual character while remaining central to the hospitality.
