HOSPITALITY CATERING IN PRACTICE
MONCLER IN-STORE HOSPITALITY
Chez STHLM provided in-store hospitality for Moncler during the Christmas shopping period, serving warm glögg, coffee, hot chocolate, champagne and specialist-sourced pralines. We supplied service personnel, equipment and tables, working to Moncler’s detailed brand guidelines and coordinating with the store team to serve shoppers within the retail setting.
THE BRIEF
MONCLER IN-STORE HOSPITALITY
The brief was to provide seasonal refreshments for Christmas shoppers while following Moncler’s precise presentation and service requirements. These covered staff appearance, glassware, serving trays, champagne selection and the arrangement of refreshments.
With limited space available, Chez STHLM planned preparation and service across different areas of the store, taking care to protect the clothing and displays. Store colleagues relayed customer orders directly to our service personnel through a shared messaging group, allowing hospitality to follow the rhythm of each customer interaction.
SERVICE
In-Store Hospitality
CUISINE
Seasonal drinks and pralines
SERVICE ELEMENTS
Seasonal drinks, sourced pralines, service personnel and equipment
ENVIRONMENT
A warm welcome during the Christmas shopping season
SEASONAL DRINKS AND PRALINES
Chez STHLM supplied a seasonal selection for Moncler’s Christmas shoppers, including warm glögg in alcoholic and alcohol-free versions, coffee, hot chocolate and champagne.
Specialist-sourced pralines complemented the drinks, with dark and milk chocolate alongside raspberry and strawberry flavours. The selection offered store colleagues a choice of refreshments to extend to their customers throughout the shopping day.
PRESENTATION AND EQUIPMENT
Moncler’s detailed brand guidelines informed the hospitality setup, from glassware and serving trays to staff presentation, champagne selection and the arrangement of refreshments. Chez STHLM supplied equipment and tables to support service within those requirements.
With limited space available, we arranged preparation and service across different areas of the premises. Movement through the store and back rooms was planned carefully around the clothing and displays.
IN-STORE SERVICE PERSONNEL
Chez STHLM provided service personnel working on rotation during the Christmas shopping period. Our team coordinated directly with Moncler’s store colleagues, who relayed customer orders through a shared messaging group.
This connected the drinks service with each customer interaction, allowing refreshments to be prepared and brought to shoppers as requested. Our personnel followed Moncler’s presentation and service guidelines throughout the assignment.
